A Fresh and Fun Athleisure Collection for Lasula at ASOS
Recently, I had the incredible opportunity to design a vibrant Athleisure and Loungewear collection for Lasula, a dynamic fast-fashion womenswear brand. This new collection, now available on the ASOS website, is all about making bold yet comfortable fashion choices. Influenced by the Spring/Summer 2020 trends of pastel colors and tie-dye patterns, the designs represent everything that I love about casual wear—comfortable, trendy, and creative.
The Inspiration Behind the Collection
When Lasula approached me to create a new line, I immediately knew it had to be something playful, fresh, and accessible for young women. The target market for this collection is the 16-25 age group, an exciting demographic that embraces bold trends, enjoys experimenting with fashion, and values comfort just as much as style. This collection speaks directly to them—it’s fun, vibrant, and effortlessly stylish. The SS20 runway saw a strong resurgence of pastel tones and tie-dye, so I drew inspiration from these color palettes and patterns to create a collection that aligns with the season’s key looks.
In the fashion world, trends are always evolving, but there’s something timeless about the calm, soothing nature of pastels and the carefree, playful vibe of tie-dye. The collection blends these two themes seamlessly, offering a fresh take on loungewear that feels both elevated and relaxed. Whether it’s the soft blush of a hoodie or the laid-back feel of tie-dye joggers, these designs are meant to capture that sense of effortless style.
The Collection: Key Pieces
This Athleisure and Loungewear collection includes a mix of staples that are essential for any young woman’s wardrobe. I wanted each piece to be versatile, comfortable, and stylish enough to wear all day long, whether you’re lounging at home, heading out to meet friends, or running errands.
Targeting the Young, Fashion-Forward Woman
The target demographic for this collection is young women between the ages of 16-25. This is a group that truly embraces fast fashion, looking for new styles that are both trendy and affordable. They want pieces that are not only comfortable but also versatile, allowing them to transition easily from home to social settings. This market demands bold designs that make a statement, but they also want clothes that are comfortable and easy to wear.
As a designer, it’s always a thrill to create for a demographic that loves to experiment with fashion. The 16-25 age group is constantly evolving, and their fashion choices reflect that. They seek individuality and want pieces that stand out from the crowd, which is why I was excited to bring a bit of fun and creativity to this collection. Whether they’re pairing a pastel hoodie with leggings or styling tie-dye joggers for an afternoon out, the pieces are meant to encourage self-expression and confidence.
Designing for the Fast-Fashion Market
Designing for fast fashion is a unique challenge because it requires creating styles that feel fresh and on-trend while also being mass-produced at an affordable price. The key to succeeding in this space is understanding your target market and designing pieces that resonate with their lifestyle. Fast fashion is all about being accessible, both in terms of price and style.
For this Lasula collection, I wanted to make sure the designs were not only affordable but also versatile. Each piece can be styled in multiple ways, allowing young women to express their unique personality and style. Whether it’s dressing up a hoodie with a bold necklace or layering a tie-dye t-shirt with a denim jacket, the goal was to create a collection that could be styled in many ways, making it a great investment for young, fashion-conscious women.
A Creative Process That Feels Free and Fun
Working with Lasula on this collection was an exciting and creative process. The brand’s ethos really aligns with my own—encouraging individuality and celebrating the joy of fashion. With their fast-fashion approach, I was able to push my creativity in new directions and experiment with color, texture, and patterns that truly express the spirit of the brand. The pastels and tie-dye were an immediate choice, and I had so much fun working with these colors to create something that was not only trendy but also wearable.
One of the things I love about designing for young women is how open they are to trying new trends. They’re not afraid to experiment, which is why I felt inspired to create pieces that have a youthful, playful vibe. Fashion should always be fun, and that’s what this collection represents—effortless, chic, and, above all, fun.
Available Now on ASOS
The collection is now live on ASOS, where you can shop the designs directly. If you’re looking for loungewear that is both stylish and comfortable, this collection is definitely worth checking out. Whether you’re on the hunt for that perfect hoodie or a pair of comfy joggers, the pieces from this collection are perfect for a casual yet chic look.
You can find the full collection on the Lasula website or directly through their ASOS page. Shop the collection here.
Here are the key pieces from the collection
